Reach Your Audience
It's not always easy finding the right writer for your business.
You need someone who can quickly get up to speed with your
product and communicate its value to customers.
I’m a seasoned writer who will craft a story about your product that speaks directly to your readers. I write web copy, blog posts, case studies, and whitepapers, all geared to generate better leads and increase media coverage.
My background in both creative and technical writing gives me a unique skill set.
This is what I bring.
With 15 years of experience writing for the software development industry, I am comfortable learning new technologies and understand the nuances of your product and industry. This means that you can focus on what's important: running your business.
Add to that a background in marketing communications for business, science, health, education, and the small farming/local food industry. Top that off with studies in creative writing and a long stint as a travel editor.
This is what I care about.
- Environmental and food sustainability: I am passionate about locally-sourced food and sustainable growing and business practices. I understand the challenges, the issues, and the mission, and have written on a variety of subjects in this industry.
- Local startups: I am lucky to live in Eugene, Oregon in the Willamette Valley with the area's two universities and many programs that support new business startups, including business incubators, training opportunities, and angel investors. I'd like to help your startup craft its message and reach its audience.
- Tech: Technology fuels so much of what we all care about, contributing to our quality of life in multiple, unseen and unanticipated ways. Let me partner with you to identify the value in your product and clearly communicate that to your target market.
Finally, I listen.
I’m deeply interested in your story and your customers, and what your product can do for them. I can't wait to get started!
Header photo by Franck_Michel under a Creative Commons ( BY ) license
eBooks, Whitepapers & Case Studies
Press Releases & Media Kits
What our clients say
Shelley can easily grasp concepts across a multitude of brands and categories — especially difficult verticals such as technology, finance and business. She consistently delivers top notch work, often ahead of deadlines. Shelley is a pleasure to work with and an asset to any project.
Lauren DirksSenior Manager, Content: News & Seasonal Trends at Consumer Track
Shelley produces clearly-drawn, vivid stories that jump off the page. She really knows her stuff. But what I appreciate just as much is her keen eye and precise fact-checking.
Ramona QuinceyRamona Quincey, Director of Marketing, dguides.com
Shelley is one of the best editors in the business today. I’ve worked with her on hundreds of projects over the years and highly recommend her. From informal web copy to the most technical and detail-oriented prose, Shelley has the rare ability to untangle knots and to clarify prose without distorting the writer’s original style or intent.
David WeedmarkOwner, Weedmark Publishing
We had some tight deadlines, with information changing at the last minute. Shelley always comes through. She’s the ultimate professional — easy to work with, and clear about everyone’s expectations. The finished product is always high quality.
Kent Fleming, PhDAdjunct Professor, Oregon State University
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