I am a technical copywriter.

If you have a technical product, you need to translate complex ideas or features into compelling copy that’s easy to understand and communicates your product’s value.

Your design experts — engineers, scientists — are doing a great job developing your product. Now you want to be sure your audience understands exactly how it can solve their problems.

I may know little about your industry…now. And we may decide that I’m not a good fit, true. And while it would certainly be ideal if you could find a copywriter well versed in the nuances and complexities of your industry, your search may have come up empty.

If so, look for a writer who’s a quick study, who can grasp technical concepts and learn your product’s ins-and-outs. One who gets the design to implementation to market life cycle. And one who can effectively employ the precision and detail of technical writing with the persuasive, warm and creative voice of traditional copywriting.

I am a research fiend.

I love the challenge of a good research project.

I’ll read newsletters, journals, case studies, and related industry blogs. With your help and my research, I’ll identify industry thought leaders and and track relevant companies on social media. I’ll be looking for clues to help me understand your audience, their challenges, and the problems they need to solve.

I listen.

Give me a few minutes of your time. I’ll be listening closely and taking notes. I want to learn what drives you and your business, so I can communicate that to your audience.

I love a good story.

Everyone loves a story, and I do, too. I want to tell your story, using data and stats to support your product, and real people to make it come alive.

This is the intersect where technical writing meets copyrighting. The air is crisp and the sky is clear here. Come join me!