I am a technical copywriter.
If you have a technical product, you need to translate complex ideas or features into compelling copy.
Your design experts — engineers, scientists — are doing a great job developing your product. Now, you want to be sure your audience understands exactly how you can solve their problems. You need a writer who can quickly get up to speed with your product and communicate its value to customers.
I'm a quick study and can grasp technical concepts and learn your product’s ins-and-outs. I get the design to implementation to market life cycle. I can effectively combine the precision and detail of technical writing with the persuasive, warm and creative voice of marketing copywriting.
I am a research fiend.
I love the challenge of a good research project.
I'll read newsletters, journals, case studies, and related industry blogs. I'll look for clues to help me better understand your audience, their challenges, and the problems they need to solve.
I listen.
Give me just a few minutes of your time. I'll listen closely and take notes. I want to learn what drives you and your business, so I can communicate that to your audience. Empathy? That's my middle name.
I love a good story.
Everyone loves a story, and I do, too. I want to tell your story, using data and stats to support your product, and real people to make it come alive.
See my bio for details on my professional background.