I can help you develop, write or edit your content to ensure that it helps meet your goals. Your business likely needs these types of content:

Website Content

Your website is your primary marketing tool, as you know. It includes not only information about your company background and products or services, but also a range of marketing and sales materials.

Why is website content so important?

In the past decade or so, consumers have changed their purchasing habits, responding more to real information and data about a product than to advertising. In response, more companies are implementing content marketing — a marketing strategy that focuses on offering high-quality content that attracts visitors because of its inherent value.

And the great thing is,  studies have shown that content marketing costs 62% less than traditional advertising-based marketing while generating more leads.

Typical types of web-based content include product overviews, FAQs, industry statistics, whitepapers, case studies, blog posts, testimonials, or ebooks, for example.

What about sales materials?

You might also upload sales materials to your site to provide more detailed information about your product. This could include fact sheets, brochures, specifications, and how-to videos.

…And company information.

Background on your company helps establish your industry credibility and illustrate necessary expertise to potential customers. This type of material could include fact sheets, management bios, your mission statement, client lists, and annual reports. You may need an entire press kit if you are planning a product launch, important event, or will be achieving a milestone.

Blog Posts

High-quality blog articles help you attract more website traffic. Make sure they are search-engine optimized for the kinds of keywords people use when researching your industry or product.

Maintaining a regular blog is a tool that can help you become an industry thought leader. A useful, well-written blog post is frequently shared, helping to build credibility.

Ebooks, Whitepapers & Case Studies

Longer-form content such as ebooks, whitepapers and case studies, gives you the avenue to share some of the concepts or details of your product in depth.

A well-researched and written whitepaper provides industry information and data behind your product, establishing you as an expert in your field. This can be a persuasive selling point for customers who might not yet be ready to buy, but will remember you when they are.

Case studies based on existing customers also have great impact on readers just learning about your product. Particularly if your product is a complex tech offering, it’s sometimes hard to illustrate its value without an actual real-life example.

Finally, ebooks are your opportunity to provide readers access to your company’s expertise and again, establish you as an industry leader. They are also a great way to generate business leads. Provide them as a free download in exchange for your website visitor’s email address.

Brochures & Newsletters

Use printed brochures for distribution at trade shows, or to provide as downloads on your website.

A regular newsletter is another avenue to help build your email list and strengthen your relationship with existing readers. A newsletter can be provided as a PDF or just embedded in an email.

Press Releases & Media Kits

• Press releases are still relevant — in fact, even more so — in this digital age. A new hire, a product launch, or an acquisition is cause for a press release. And, because press releases are now all digital and delivered via email, there are no postage costs. A press release to the right news outlet in your industry can even result in a feature article if the item is newsworthy enough.
• A press kit typically includes company information as well as business cards, images and videos, and a summary of positive press coverage.

Contact me and let’s work together to create or refine the content you need to drive your business.